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This past Friday, I noticed that my Facebook updates were getting about 20% of the reach that they usually get.
Then I stumbled on an article from AdAge where Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach.
I’m not going to tell Facebook how to run their business because it’s their business…
…but here’s what YOU need to do as someone who relies on your Facebook page.

The Big Problem About Paying Facebook For Reach

If you’re like me, you often share a lot of great content that doesn’t cost anything.
And your fans like your page because they want this content.
However, Facebook wants us to pay to reach our fans. That’s 100% okay when you’re selling something, but when you’re just giving away valuable content, it does not make financial sense.
And since it doesn’t make financial sense to promote content you give away, this means your fans won’t receive the content they want (as demonstrated by them liking your page).
They’ll only see what you pay to promote and you’ll only pay to promote sales pitches.
This is bad for you and your fans.
But here’s the thing:

Your Facebook Fans Don’t Know This…

When people like your page, they don’t realize what goes on behind the scenes. They might like your page because they want recipes, fitness tips, or whatever it is that you do.
They don’t realize that Facebook wants you to pay Facebook to give them the content they want.

So, what can you do?

Don’t complain about Facebook and their changes. It’s Facebook and they’re allowed to do what they want, when they want.
But you should let your fans know what’s happening, and then invite those fans to sign up for your email list.
Because if they don’t hop on your email list, the only time you’ll pay to reach them is when you’re selling something.
And they’ll only see sales pitches… not content.

What should you say?

You can say something like this:
According to AdAge, Facebook said, “We expect organic distribution of an individual page’s posts to gradually decline over time…” And a Facebook spokesperson said, “the best way to get your stuff seen if you’re a business is to pay for it.”
This means you may not receive my content anymore via the Facebook page because it doesn’t make sense for me to pay Facebook to send you [insert what you do here].
So, if you’d like to BE SURE you don’t miss out on all the great content we offer, you should hop on our email list.
And then you should link to an optin page.
Easy peasy. 
So make sure you let your Facebook fans know what’s going on so they don’t miss your content.

What do you think of these Facebook changes?

Leave a comment.
Some of you may think “Well Facebook will still show your post if your fans engage with it.”
But I’m worried that isn’t true.
Look at this screenshot:
Facebook asks you to pay to reach fans
Facebook tells me my post is more engaging than other posts I’ve submitted. And they recommend I pay to promote this page. And they’re only showing it to 3,000 people (of 38,000).
That’s why I’m concerned.
Remember, this isn’t about complaining about Facebook. Its their website and they can do what they want. It’s about educating our fans so they can make the decision that’s right for them.

How To Stop Google Crash Reports from sending personal information

The large userbase enables Google to get valuable feedback about its flagship browser – Chrome via Google Crash Reports. This information is then utilized by developers to monitor its performance, continuously and improve it further if required. Plus, new feature requests, bugs reports, and other updates also tend to make the browser more user-driven. But, there’s a catch here! In all this, Google also seeks some personal information about its users. Fortunately, there’s a way to disable this behavior.

Stop Google Crash Reports from sending error, crash & other info

Google itself notes-
“Allowing Chrome to send us automatic reports helps us prioritize what to fix and improve in Chrome”.
These reports can include things like when Chrome crashes, how much memory you’re using, and some personal information.
In addition, it also divulges details like,
  • Payment information, and passwords
  • Extensions you have installed
  • The web page you were visiting at the time of the crash
  • Your device’s operating system, manufacturer, and model
  • The country where you’re using Chrome and more.
If you are unwilling to send information in a crash report, you’ll need to do the following,
  1. Open Google Settings
  2. Turn off ‘Automatically send usage statistics and crash reports to Google
1] Open Google Settings
Launch Google Chrome browser click the menu (visible as three horizontal dots) and choose ‘Settings’ from the list of options displayed.
2] Turn off  Automatically send usage statistics and crash reports to Google
Stop Google Crash Reports
Under the ‘People’ section, expand the ‘Sync and Google Services’ menu.
Next, scroll down to locate the option that bears the following description –
‘Help improve Chrome’s features and performance. Automatically sends usage statistics and crash reports to Google’.
If needed, you can also check what information you have allowed being sent to Google in an event of a crash or a browser failure. For this, enter the following code in the address bar of a new tab – chrome://crashes.
Note, if you have disabled the feature or no crash has occurred, the reports folder could be empty.

You Need to Generate a Good Business Name? Here's How to Get it Right.

You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire a branding expert or a naming agency. You can have long brainstorming sessions with your partners. Or you can hope for an “aha” moment.
There’s no one right way to craft the perfect name for your business. Maybe something from my story will spark an idea for yours.

1. Make sure your business name is unique and true to your brand.

I wasn’t even thinking about a name when I began Hint, my healthful flavored beverage and lifestyle company. I was focused on the product and trying to get it on the shelves. My initial idea was for unsweetened flavored water. It came about because of the time and place in my life. I had a couple of kids, and I was trying to get them to drink less juice and more water. The first name that came to me was “Wawa.”
My husband, an intellectual property attorney from the East Coast, told me that there’s already a giant convenience store chain called Wawa. There was no way I’d secure the trademark.
Then, one afternoon, a new moniker came to me. I realized that while talking about my concept that I always used the word “hint” to describe it. My husband wasn’t so keen on it, though. He pointed out that because it’s a four-letter, common word, the likelihood of getting the trademark was slim. But I said, “Why not try? The worst thing that could happen is that we get a ‘no.’” Spoiler alert: We got the name. And I think it’s one of the best ones out there for a consumer products brand. 

2. Consider all of the potential business name connotations.

“Hint” has multiple meanings. Literally, we’re adding a hint of flavor to our water. There’s just enough fruit in -- a hint. But the meaning extends beyond the obvious to our overall goal, which is to offer people gentle nudges about how they can achieve wellness.
It’s difficult for a lot of people to get as healthy as they want to be. Fad diets come and go, we’re drowning in too much information (and misinformation) about nutrition, and as a society, we’re overweight. It’s a real problem. There are so many products that claim to be the solution, but they just add to the confusion. We hear from consumers all the time that our product is the first step in helping them believe they can reach their goals. Hint helps them on their journey of shifting away from soda and other sugary beverages. 
Ultimately, though, I care less about what my definition of our company name is, and more about what it means to consumers. The best brands are the ones people remember. And people remember and remain loyal to companies that “get” them. 
There are so many cleverly named companies. A few of my favorites include DrybarWarby ParkerRent the Runway and Shake Shack. Drybar immediately tells you the story of what the company does; Warby Parker is fun and memorable (it sounds like someone who would wear glasses); Rent the Runway provides a visual of what you’re going to get; and Shake Shack is fun to say and makes people smile.

3. Hire a pro to help generate a business name -- or not.

One of the dangers of naming is that without a process -- or a lightning bolt of inspiration -- you end up either overthinking it or become paralyzed and don’t actually do it.
People always ask me if I suggest hiring branding or naming experts. Although this wasn’t how I ended up generating my business name, I can’t tell you yes or no. That’s a personal decision. But there’s a cost to hiring someone else to do it, and it’s not just financial. 
When you outsource, you sometimes lose control over parts of your business. Ceding some autonomy to a naming agency may end up making you feel disconnected from your brand, story and mission. On the other hand, experts exist for a reason, and many unforgettable brands have been born in an agency brainstorm. Ask yourself: If I can’t come up with a name, am I willing to outsource it? And how will you feel if don’t like any of the names they suggest?
In the end, it’s up to you to decide if it’s worth it seek outside help, or whether you have the skillset and patience to find the perfect name yourself.

4 Tips for Launching Winning Snapchat Ads For your business

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion -- not just what appears to be pretty or perfect." The app they created was called Picaboo. If that doesn’t ring a bell, don’t be surprised. Within a year, they were operating under a new name that you undoubtedly will recognize: Snapchat.
Merely eight years after the original idea was born, more than 290 million people around the world use Snapchat every day to communicate with friends and interact with the brands and influencers they love. Snapchat also reports that on average, people spend 30 minutes per day on the app, opening it as many as 20 times throughout the day. 
For marketers and brands looking to connect with younger, mobile-first audiences, Snapchat is a potential goldmine for finding and acquiring new customers, and fortunately, they've built a fairly powerful suite of advertising tools that brands can now leverage.

What makes it even more exciting is that they’re very motivated to work with great brands and advertisers to help you be successful, as paid media buyer, David Herrmann, was quick to note in a recent tweet:
"Me: hey @facebook can I come to , I spent $19.2 million on your ads in 2018?
FB: not a chance

Me: hey @Snapchat can I come to your ? ive just spent $500k on your platform and loving what I’m seeing.
Snap: say no more, you’re fam here. Oh and say hey to Evan!"
If you’ve decided to start advertising on Snapchat and want to do everything in your power to get the most out of your investment, keep the following four tips in mind as you move forward:

Know Your Why

There are three main objectives you can choose from when you start building your ad campaign in Snapchat: Awareness, Consideration and Conversions. When your objective is Awareness, you’re creating ads that help people on Snapchat get to know your brand and products better. When your objective is Consideration, you’re creating ads that help you drive app installs, website visits, and new leads for your business. When your objective is Conversions, you’re creating ads that help you acquire new customers and drive more sales for your business.
Knowing your objective up front will help you decide which ad format you should use, what your ad should look like, how people should interact and respond to your ad and how success will be measured. 

Test Different Ad Formats

There are a handful of different ad formats that you can choose from when you begin building your ad campaign in Snapchat. The format you choose will depend on what your objective is, who you’re trying to reach and how you want viewers to interact with and respond to your ad. These are your options:
1. Snap Ads: These are full-screen ads that can be used for all business objectives. They can appear as videos, photos, GIFs or cinemagraphs. Snap Ads allow you to attach specific call-to-actions for viewers to interact with, like installing an app or visiting a website. 
2. Story Ads: These ads show up when users view the Discover section of the app. They are best utilized when your objective is to drive conversions, generate leads or boost engagement and awareness.
3. Collection Ads: These are ads that allow Snapchat users to view and shop for the products you sell. They are best for retailers and e-commerce brands.
4. AR Lenses: Lenses are what Snapchat is known best for. They allow users to alter their appearance using augmented reality. These types of ads are ideal for driving engagement and boosting brand awareness. 
5. Filters: These are ads that display as another layer on top of the snap content that Snapchat users create for themselves and their followers. They are best used when tied to a specific location (think restaurant or club) or event (think 5K or pop-up shop) that users will visit in real life. 
To build a winning ad on Snapchat, experiment with some or all of the ad types mentioned above until you learn which one performs best with your audience.  

Focus on Delight

To be successful on Snapchat, you also have to go out of your way to focus on delighting the people who are going to see your ad. People who use Snapchat open the app multiple times per day because they want to be entertained. They don’t want to feel like they are constantly being sold to by brands competing for their attention. 
When you think about ad ideas, try to put yourself in your customers’s shoes. Think about what makes them smile, what grabs their attention, what makes them want to interact with you. Create ads that allow people to have fun while learning more about your business and products. 

Learn from Other Advertisers

If you’re having trouble coming up with an idea for an ad or your ads aren’t performing as well as you’d like, remember to spend time learning what’s working for other brands and companies that are advertising on Snapchat. You can find examples of successful ad campaigns by following brands on Snapchat, performing a quick Google search for blog posts and case studies about Snapchat advertising or by exploring the ad inspiration library that Snapchat maintains on its business section. You can filter this library to show successful campaigns by industry, objective and ad type.
If you’re trying to decide if Snapchat would be a viable revenue or lead generation channel for your business, the best and fastest way to find out is to start experimenting. Launch a few campaigns, measure performance, make adjustments, launch a few more campaigns, and before you know it, you’ll have the data and learnings needed to decide if it’s a channel that is worth investing in on a more permanent basis. 
Disclaimer: I own a very small handful of SNAP stock, but not enough for it to matter to me if they succeed or fail. I write about them because they are an effective, and often underutilized, advertising platform.

This Portable Air-Conditioner Is your Perfect Desk Companion This Summer

The temperature is rising by the day, and so is your need for items that will help you beat the heat. You're not always going to have access to places with central air-conditioning, so you have no choice but to fend for yourself and be innovative when it comes to getting rid of the sweat streaming down your sideburns.
A portable air-conditioner can offer the comfort you're craving for the rest of the summer, and the EvaPolar is small enough that you can tote it around everywhere you go. 
A 2019 Red Dot Design Award Winner, this ultra-lightweight, energy-efficient, and eco-friendly personal air conditioner is the perfect desk companion during the summer. It utilizes water and cooling pads to create a natural evaporative cooling effect, lowering the temperature around you to up to 59 degrees in just 10 minutes. It also gets rid of the dust particles hovering in the air, resulting in air quality suitable for better, more comfortable breathing. It's easy to use, too. Just fill the water tank, connect it to a power supply, and it will start doing its cooling magic. 
Usually retailing for $99, you can get the EvaChill EV-500 in white or gray on sale now for only $79 — a savings of 20 percent.

Motorola Moto Z4 - The Bad Review

Motorola's Moto Z4 is the latest in a run of Z-series devices to land on the market and is without a doubt the best device under the brand to launch so far. Its spectacularly good camera -- for the $499 price -- and highly optimized battery mesh well with a comparatively brilliant display, solid speakers, and a unique design to embody a gadget that's going to be well worth the cost for most users.
The Moto Z4 also isn't perfect thanks to a few design flaws that steal away from the premium facade and the fact that modular attachments really seem to boil down to a money grab. There's also a slight issue with overheating this time around. That isn't going to impact everybody but it's not going to go unnoticed either when it does crop up and neither is the utter lack of modern features such as wireless charging.
Without a doubt, this is going to be a great handset for those who love Motorola phones and the Moto Z series in particular. In some respects, it's going to be among the best high-value offerings around but placing the caveats under a microscope shows it isn't going to be great for just anybody.
Disclaimer: At 202TECH, we now review all phones from the “good” and the “bad” perspectives. Our reviews are designed to give a deeper perspective on the positive and negatives of each new device and should help readers who are specifically looking for why a phone is really good, or why its negative aspects might make it worth avoiding. This “bad” review focuses on the negative for the Moto Z4. For an idea of everything Motorola did right with this phone, visit our “good” review.

Mods are going to be hit or miss depending on the user

As the namesake accessory for any of Motorola's Moto 'Z' series devices, compatibility with moto mods is going to be one of the biggest perks of owning a Moto Z4. The mods add all sorts of features not found already on this mid-range handsets -- and my test unit even arrived with a bunded moto 360 camera attachment in the box. For instance, they can add to the gadget's style, videography or photography capabilities, entertainment value, or performance.
A quick glance at the currently available mods reveals add-ons for audio improvements, a game controller, extra battery capacity, photo printing, camera zooming, and there is even a mod to add 5G connectivity.
That diverse range of options doesn't mean this particular modulation model is without its faults though.
For starters, with the Moto Z4, the mod I tested didn't quite fit flush with the design language and shape of the rest of the device once pins and magnets were lined up and snapped together. It did fit snugly in place with no jiggle or unwanted movement but it looked like it wasn't part of the device at all.
Now, the biggest fault I found when I began exploring the mods had little to do with aesthetics or functionality though and a lot more to do with pricing. While useful, especially with its center-positioned physical shutter button tucked behind the Moto M logo, the mod costs a whopping $200 over the price of the device when shipped separately. That's consistent with the cost of the other mods for photography or printing too.
Other mods are cheaper -- with the exception of the Verizon-exclusive $350 5G mod -- and the next most expensive mod is the moto smart speaker with Amazon Alexa at just short of $150 to buy. The real problem with the mods' pricing is that some of these features don't feel as though they'd be worth the cost.
While it may be convenient to snap a moto stereo speaker mod onto the gadget at just $59.99 in place of a quick portable speaker. A portable speaker at that cost will undoubtedly offer a more powerful experience. Similarly, the moto gamepad does add in an extra battery and some Nintendo Switch-like controls for only $79.99 but that's decidedly more expensive than the average for a simple Bluetooth or wired controller
Neither necessarily offers a lot of advantages for the extra cost and that's fairly consistent across the board.
Put simply, although moto mods will certainly be worthwhile for some and particularly for those who already have a Moto Z device, placing that extra cost over the initial buy-in of $499 for the Moto Z4 itself won't be worth it for everybody. That's especially true since this is decidedly a mid-range smartphone and won't likely have the same shelf life or longevity as a flagship.
Even at a premium, at least some of those mods are still going to be well worth the cost for some users. I can't see my way to justifying the $199 price tag of the included moto 360 camera mod, let alone the cost of the 5G mod.
The latter of those is around half the cost of some brand new top-tier smartphone. Although it opens up the use of next-generation networks, it does not open up all of the next generation features that might be expected from a brand new device. Because the Moto Z4 won't ever see an update beyond Android Q, expected to land in 2020, and because it's limited to Verizon's still-unsubstantial 5G network, that cost won't exactly offer much for most users.

Cameras are okay but not so much the 360-degree camera and not that camera hump

The moto 360 camera does have some worthwhile features in its own right. As its name implies allows users to capture a full sweeping view of their surroundings and a dedicated shutter button, for example, has been placed at the center and hidden behind the Moto logo. It's also extremely convenient to snap a full panorama without having to move the phone at all. It really is just a click and the photo is taken.
The most prominent problem I ran into with the camera, however, is that the quality just doesn't appear to quite match up with the cost or with what the expectations that might be built up by primary snappers on the Moto Z4. Transitions from light to dark scenes don't translate well at all, for starters. Making matters worse, in shots where both heavy shadows and bright light come into play, one or the other is going to be washed out or just too dark. It also just performs extremely poorly in low-light circumstances such as when it's used indoors.
Details around the edges of the capture zone, since this camera effectively combines a fish-eye front and back shot into a single capture, tend to be far less clear too. The end result is a lot of convenience for those who like to snap 360 shots manually using a panorama mode but with sub-par performance in terms of stitching frames together.
That's disappointing since color capture and details toward the center of each frame is actually very accurate. So it ends up feeling like the shots could have been much better. It isn't immediately clear whether that's a hardware or software problem either.
Regardless, that issue -- combined with the fact that I actually had to carry around the mod, to begin with -- and the fact that attaching the gadget breaks the overall aesthetic of the handset made using the 360 camera more of a chore than something I actually wanted to do.
The mod also highlights a design feature of this Motorola that really feels out of place in 2019. Namely, it makes the clash between the sleek design of the body of the Moto Z4 and the camera hump at the back seem more prominent. Viewed from the side, the hump has the appearance of being separate from the rest of the handset too, thanks to a gap between the edges and the back of the phone.
Once noticed, that gap was pretty much impossible to unsee.
This runs a bit too hot
Setting aside problems with the overall aesthetics of Motorola's Moto Z4, there's also a minor caveat in the temperature this handset seems to run at sometimes. Particularly while charging up or running very intensive apps or games, and especially when done simultaneously, this device gets exceptionally hot.
That's not quite enough that it's going to scald the skin or result in a trip to the hospital but I did notice it immediately the first time it happened. In fact, I dropped the phone immediately when I noticed it while charging the Moto Z4 because it was just a touch beyond what could accurately be described as "uncomfortable to hold."
Now, that's not going to be a big problem for most users. For those who need to use their phone while it's charging on the odd occasion or who are going to be doing intensive gaming or productivity and creative work on the gadget, it almost certainly will be.
Adding to that issue is the fact that the moto 'M' at the back of the device seems to be made of a rubbery sticker that's been embedded in the rear panel. The heat does seem to be just high enough that any adhesive holding that in place could feasibly be weakened over time, potentially resulting in the logo peeling off.
That's setting aside any damage that could reasonably be caused to internal components or other aspects of the device over time if it becomes overheated often enough.

Self-promotion and quirks get in the way of the classically “stock” feel Moto is known for

On the software side of the equation, the Moto Z4 also falls short for those who might be looking for the same almost stock Android experience available through other moto devices. That's not to say Motorola hasn't produced a nearly stock experience but the branded software and self-promoting material included with that really can't be ignored.
The first piece of aftermarket software is, ironically enough, also intended to make using the rest of the features and software easier. Placed front-and-center on the default home screen, the Moto app acts as a quick reference guide for using the gestures, navigation, display, and "Moto Actions" that come with the Z4, tucked under the "Moto Actions" and "Moto Display" categories in the app's menu.
As might be surmised from the naming convention used there, the tools themselves are useful.
The first includes gestures to access the flashlight, take screenshots, control media, turn on Do Not Disturb mode, capture photos, and even a way to turn on a Google-like one-button navigation mode.  Moto Display, conversely, allows interactions with the display while the screen is turned off and a feature that will keep the screen on as long as it notices you're looking at it.
Both sets worked as well for me as I expected and hoped they would.
While having a guide for getting the most out of a device is useful in its own right, it hints at just how much more complex the gadget's included software is than Google's stock Android 9 Pie would otherwise be. Motorola does also include a "Moto Help" application for added assistance, easy contact for official company support, hardware testing, and extended service plans.
That should all prove useful if things go wrong or if extra help is needed. But with consideration for the additional "Moto Z Market" app -- which is basically a store for buying moto mods, accessories, and the like -- for a bit of shameless self-promotion on top of the added complexity, using the Moto Z4 just isn't going to be anything like a "pure" Android experience.

Go ahead and buy it, if you can ignore the compromises

The caveats with this handset are predominantly defined by whether or not you happen to be looking for a truly stock Android device and whether or not a load of extra software features is desirable. Moto mods are, of course, completely optional and nobody is necessarily going to have to use the features -- although those do cause pop-up notifications if they're turned off.
With that said, the overheating problem is going to be the bigger issue. That's not going to cause an enormous problem for the majority of users and it certainly didn't cause many for me once I stopped overworking the phone. It's also uncertain whether or not the heat will cause any actual damage to the handset itself.
For those who are looking to do a lot of hardcore mobile gaming or who will absolutely have to use their device while it's charging, the lack of cooling to offset the problem is probably going to be a dealbreaker anyway. That's unfortunate because the Moto Z4 is a brilliantly good device where it excels and is among the best available in the mid-range category, at under $500 for either the Verizon or unlocked version.